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fighting,i say to myself

Export   manufacturers   suppliers   Global  b2b  buy  sell   website:www.bytrade.com

  Maybe  my english writing level is  not so good,i think so.Only after i attend  work, i find that  it is  so difficult to make money.But  the fact is  that  the money spend  so quickly,but earn money is  so slowly for  most  person.Like  my job,i earn the money only can raise myself,as my parents spend lots of  money to supply me  to four years college,when can i repay my parents.As i  grow  up ,they become old,they always  very hard  to earn money,but in the past  i spend money very quickly,i am so sorry for  my parents.i don't want  to to work any more.In front of  my parents i  have not courage to say i love them.but now  in my blog i want  to say to them i love them.Although  they maybe never see the word  i type in this  article.I tell myself  i  need  to persist,don't give  up.i want to earn more money.I hope i can be strong.

   Fighting!!!

It is a new start to me

Export   manufacturers   suppliers     Global  b2b  buy  sell   website:www.bytrade.com

      Even when you do something,can you know whether  it is fit for you.I find  a  my present  job through ten days,i don't know  whether  the job is  fit  for me,and this time  how long will i do this job.

    As i  didn't  graduate,so it is hard  for me to find a  job,also the salary is no high.i think  i need to learn to be independent,and  it is  time  for me to learn hardship.this  year  i am 24 years old.i don't want to rely on  my parents,and  take  money from them.i don't want  them  to worry about me.

   i am work for  a  network  company,my job is website promotion.now  i  am very confusion.i  really don't like work,but i must  work,it is the facts.

 

 

Making The Perfect Marketing Plan

Marketing is one of the most important strategic decisions your company has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.

Modern marketing theory dates back to the 70's when a new data source on consumer demographics opened up: Credit card transactions. Now it was possible to buy data from credit card companies about what consumers in which areas bought what items, along with how old they were, their marital status and their credit ratings.

With this information in hand, marketing switched from a product marketing focus (how do we get our products in the hands of the most consumers) to a consumer marketing focus (what untapped needs and wants in the consumer space are out there and how to we meet them and be first to market in meeting them?).

Consumer-focused marketing and market research pervaded the entire retail tier, even down to super markets with their discount cards, tracking what consumers buy and how frequently, to tighten up their stocking levels on products.

Market research is important to your business and marketing, above and beyond the research is all about converting that research into generating leads for customers who want your services and converting those leads into buyers. Once they've bought your services or products, marketing is about maintaining the relationship with your customer, being responsive to their needs, finding out what they want and getting it to them before your competition does.

Most marketing plans can be broken down into three phases.

Phase 1 is defining and narrowing your objectives: Important questions to ask are: Who are our potential customers? What do they want or need that they aren't getting right now? How do we meet that need in the current market place? Understanding what the strategic landscape is, and knowing who your potential customers are is essential to any marketing plan.

Phase 2 is contingent on phase 1, and the important questions at this phase are: Who are our current customers? What are we doing to make them return to us, rather than look at the competition? Based on what they've bought from us before, what new product ideas, packaging or categories can we offer them to increase our perceived values in their eyes? How are we bringing information about our new products to our customer base? What are we doing to ensure brand loyalty? Understanding how your existing customers purchase in aggregate, and spotting trends in their needs is important for remaining nimble in your marketing plan. You don't want to abandon your current customers while searching for new ones.

Phase 3 is the most nebulous phase of your marketing plan and it requires a firm commitment to phases 1 and 2. As your business grows, you need to constantly look for new trends and product categories you can sell to your existing customer base and use to find new customers to add to them. It requires flexibility and planning and forethought.

Thinking through these three phases will greatly improve your marketing plan and bring success to your business.

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Makes Your Business Colorful

Colors have made great impact on product selling, marketing and advertising in physical as well as virtual world. It is necessary to know what color says what before pushing a product in market.

"Colors, like features, follow the changes of the emotions" says Pablo Picasso.

Emotions make great impact on advertising and marketing of products. Similarly color plays major role in marketing your product. I am not talking in the sense of marketing garments products or cosmetic products. Even in utilities and consumer durable products, it works. Selecting colors in a very specific sequence can indicate things about you.

Peter sells says that the color choices advertisers make are more than aesthetic decisions; colors have been known to affect (and reflect) a person's mood or emotions, current style trends and cultural beliefs and symbols.

According to paint company Glidden, colors represent personalities. Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

It is known that colors inspire different feelings in us. Like as exciting, active, soothing, tension, joy, happiness, brightness, royalty, strength.

Advertiser and merchandiser to make the customer purchase the product or service have used color. It used to draw attention to the product, and to highlight a particular product’s characteristic.

Coloring History

Johann Wolfgang Goethe was one of the first who connect color and psychology. In his book "Theory of Colors" he explained concepts of association of colors in life.

In 1947 Max Lüscher presented his color test to an international conference in Lausanne. Dr. Lüscher himself has been employed as a color consultant in such diversified fields as pharmaceuticals, packaging, flooring, architecture and advertising. "

Even we have theories of color by Issac Newton and Chen-Guang Lu.

Now, check out what color says what?

Color means….

Black
Authority, power, boldness, seriousness, is distinguishing and classic.
Black is synonymous with sophistication and elegance. This is the reason to use it for high end, expensive products. It is good for background products. It is ideal for text on a light background. Black also implies submission.

Pink
Caring and sharing, pink indicates a strong personality. It suggests femininity, gentleness, well being and innocence. For business you must be aware of its feminine links and implications. Emotional in character, connotes a sensitive heart. The affectionate and concerned Individual prefers pink. Gently, you offer love, attention and nurturing to those in distress and needing guidance.

Blue
This one primarily attracts men, it appeals to lot of people. Blue is cool, soothing and orderly security, authority, faithfulness and dignity. For business it suggests sanctuary and fiscal responsibility. It is the most popular and the second most powerful color. People are more productive in blue rooms. Softer shades like baby are soothing, darker shades convey a premium image.

If you choose blue, you have a basic need for a calm, harmonious, and tension-free existence. Capable, conservative and sensitive to others, you make a loyal and trustworthy friend.

Red
Those who select red are aggressive, impulsive and strive for "Success". The desire to experience the fullness of living leads to constant activity. Red is an excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it associated with debt is great for boldness and accents.

This color is an eye stealer. It has a strong masculine appeal. Most dynamic and passionate color, symbolizes love, rage and courage. Demanding attention, red has great emotional impact.

Yellow
Yellow is an eye-catching color. It is an attractive color – truly joyous and virtuous in its purest form. Yellow exudes warmth, inspiration and vitality, and is the happiest of all colors.

If your favorite color is yellow, this indicates that you look forward to the future, and that you are intellectual, highly imaginative and idealistic Yellow signifies communication, enlightenment, sunlight and spirituality.

Green
It symbolizes health. Because of its freshness it’s used with health food products. If you selected green, you seek stability, balance and persistence. You are a moral and affectionate individual. Businesses use it to communicate status and wealth.

It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.

Orange
It is associated with autumn and it inspires strong emotions for holidays, home and good things to eat. In bright tones, orange is jovial, cheerful and playful. Deepened, it becomes exotic and exciting. If orange is your choice, you have abundant energy with an eye for structure and organization.

Your social nature finds you surrounded by family and friends. For business it is good for highlighting information on charts and graphs.

What if Too Many color?
"Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways." Oscar Wilde

Thus it is very important for marketer while using colors in design, packaging or advertising and it is similar to not on web world too.

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Ways to Distribute Your Marketing Postcards Cost Effectively

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Postcard printing can cost a lot by itself. This usually leaves only a small amount that you can work with for the distribution. Mass mailing is not what it once was and with this recession looming on everyone's minds, you will be hard pressed to get a decent budget for postcard printing let alone distribution. Don't fret however since there are still ways to distribute your color postcards cost effectively. It all involves some healthy hard work from your part and maybe even an eye for spotting cheap postcard printing services. Here are a few marketing postcard distribution tips that we have gathered that can fit into any kind of budget.

Give them around yourself
The best and cheapest way to distribute your marketing postcards is by doing it yourself. Of course this is usually best if your target market is just in your city or neighborhood. One good idea is to have a door to door setup where you can go around giving or leaving your marketing postcards in mailboxes. Besides that, if you meet a lot of clients, customers or investors, you can also give it to them as you engage them in lunch meetings. Also, try carrying around some copies of your postcard everyday so when an opportune meeting happens on the street or elevator, you can give your postcard to promote yourself, much like a business card. These are simple ideas, and it will only cost you some effort in footwork. Distributing your postcards yourself is a good supplement to an overall postcard printing campaign.

Leave them at public places
Besides using yourself as the tool, you can also save money in postcard mailing by just leaving your marketing postcards in public places. It can be hotel lobbies, train stations, bust stops and other such places. Leave a nice postcard rack in appropriate places and add a sign that says 搕ake one free? People like getting free stuff, so chances are they will get one of your marketing postcards. The good thing about this as that your target market will be doing all that distribution for you. As you can see, this tip requires little effort and you will be assured that the people who get your postcards are interested in what your marketing message has to say.

Include them in other material
You can also have your marketing color postcards hitch a ride on other material. You can attach them to your brochures, catalogs, newsletters and public relation kits. Since most of these materials have their own kind of distribution strategies, your marketing postcards can range far and wide reaching a lot of people in no time. This strategy basically merges the distribution budgets of these materials saving you money. You get a 2 for 1 deal in terms of distribution. Really cost effective.

Use a cheap postcard mailing service
If you have no choice however, and you still want to reach the best and widest audience, then you have to distribute your postcard through mail. Stamps are cheap enough to buy, and you can have your postcards distributed by the cheapest (though perhaps the slowest) postcard mailing service that you can find. Of course the national postal service is your first choice in this. However, you can also search online for private mailing services or couriers which may offer cheaper packages, especially if you are mailing postcards in bulk. Just look extensively over the Internet and you will be surprised at the number of them. Just be sure to mail on bulk, and you'll save money in postcard distribution for sure.

So there is no reason why you need to worry about your postcard printing budget. You have a lot of cost effective solutions for the distribution of your postcards already. Now you can focus more on the postcards itself. Good Luck!

Some Business Management Skills

The list of business management skills presented in this article covers basic points which help understand about how to manage effectively. There are many other points to consider. This article however, presents an overview of the important information.

 

The skill set required for running a business includes many things like planning, organizing, co-coordinating, etc. Actually the number of skills needed to manage a business are many. However, a greater emphasis is laid on developing some of the important skills. Bringing people together and channelizing their efforts towards a goal is the essence or core of any business activity. The following business management skills list should help in getting an idea about how to run a business successfully.

 

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List of Business Management Skills

The topic of business management skills is vast and it should ideally cover information about the details about planning, devising solutions, co-coordinating the workforce, motivating the employees, meeting the standards of a certain level, etc. However, the important business management skills discussed in the article should also provide an idea as to how a business needs to be run smoothly. These points should act as guidelines in running a business organization.

The following basic business management skills needed for efficient management should be mastered so as to take care of the smooth operations of a business. No matter how cliched the ideas sound, their underlying thought and effectiveness helps manage a business in a better manner. Let us understand which skills are needed for efficient management, through the following paragraphs.

Planning
It is one of the important manager skills which need to be possessed by a successful entrepreneur / manager. The goal / target set by an organization is the focus of all planning activities. Forecasting and predicting the consequences of a particular step or action should be taken into account. It is therefore an important part of planning. The activity of planning also involves the process of analysis of data / information. Analyzing the information helps in taking decisions. The problems if any, and which may affect the smooth running of a business, need to be given due consideration in the planning process itself. Appropriate solutions for these problems should be devised beforehand in the process of planning. Information on effective manager skills should help in delving deep into this topic.

Communication Skills
Communication skills prove to be of great use, not only for running a business, but in all walks of life. There are many different situations in a business environment where communication skills prove to be useful. Negotiating with the supplier is one such area where good communication helps. Get more information on negotiation skills. The manager / owner has to face employees, business associates, and many people in a work environment. Good communication is therefore, a must-have skill.

Organizing
The workforce needs to be organized in a manner that optimum use of their skills is made. Organizing and co-coordinating the workforce is one of the most important business skills needed. It keeps the employees focused on their goals and enables them to work and proceed in a harmonious manner.

Financial Management
Managing the finance is important from the point of earning profits. Having a good knowledge of the financial statements helps manage the business in a proper manner. After all, finance / money is the fuel that keeps a business running. This Buzzle article on basic management principles regarding finance and other aspects, should provide an overview of the skills needed to manage efficiently.

Logistics
The subject of logistics deals with managing the inventory. It is necessary to arrange for adequate amount of stock required for running a business. Efficient management of this stock also is important. It helps in using the capital required for business in a better manner.

Dealing with Legal Issues
A person who wants to run a business needs to be aware of legal issues which could potentially affect the smooth running of a business. The different subjects covered under this topic include the knowledge of tax requirements, industry regulation, business structures, industrial relations, etc. Staying updated with all the related information helps dodge these legal potholes by fair means.

Ethical Business Practices
Ethical business practices helps a business organization to survive on a long-term basis in the market. The environmental issues need to be taken into account and optimum use of natural resources made in the process of running the business. This particular point may not fit into today's business 'ethics' that are largely profit oriented. However, a person who is looking to continue business on a long term, should find the environmental issues to be important. The study of these management skills for new managers should especially be useful.

All the business management skills listed above, help in dealing with problems that crop up in the process of managing a team or bigger organization. It is possible to develop these skills over time by studying the nature of work and practically applying them to a particular business model.

 

A Business Perspective

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When it comes to making important business decisions, business executives understand that they need to keep up on what's fresh and cutting-edge in order to keep the competitive edge over their competitors.

That being said, it's becoming increasingly difficult to stay abreast of the latest and the greatest because technology is changing at an ever increasing rate and a big source of these innovations lies in the internet.

Over the past decade, many of techno-savvy innovations have originated due to the internet and it's ever increasing presence and importance in the success of a business.

One of latest innovations has been the arrival of VoIP which enables any business, large or small to lower their cost of phone service and communications in general.

For those not up to snuff on VoIP it's a technology that allows you to make phone calls digitally over the internet. Because transmission over the internet is efficient it allows the companies providing the service to provide it at a much lower rate than traditional phone service.

VoIP, also know as Internet Phone or Voice Over Internet Protocol transmits calls over the internet digitally which results in crystal clear reception regardless of distance. As a result, whether a call is local or international it will still be clear and less costly than traditional landlines.

VoIP technology has been in development for over a decade but just over the past few years has it been brought into the mainstream. No longer do you need to be a huge corporation to benefit from lower phone rates because VoIP is accessible to sole proprietors as well as multi-national giants and in many instances at the same rates.

Although you need a broadband connection to enjoy the benefits of VoIP if you don't have a broadband connection yet need to get one if you want to do business on the internet anyway.

In addition to cutting your monthly or residential phone bills up to 80% VoIP plans also have all the features of traditional landline plans like called id and call waiting as well as more high tech functions such as the call transfer and e-mail notification for voicemails and so you don't have to sacrifice the amenities in order to enjoy the cost savings.

Another cost savings benefit that is normally passed along to the business owner is the result of consolidating their internet and telephone provider.

Imagine making calls to your clients in far away places such as Singapore, China, Hong Kong or London and not having to worry about the cost. With VoIP you now have the means to get in touch with the world for just pennies on the dollar.

Whether you're simply looking for cost savings or the ability to stay in touch with clients' half-way around the world VoIP opens up an endless stream of possibilities that were unimaginable just a few short years ago.

Tip - For options in finding the best lender for you, check out the links below.

Takes To Succeed In Business

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In the not to distant past businesses were able to succeed simply with salespeople having a knowledgeable understanding of their products, some good old personal charm (people skills) and ambition.

But in today’s terrorized world, complex global economy, and intensely competitive business environment, salespeople from the small mom and pop to large corporate giants in every market face unprecedented challenges.

We heard several years back that technology, along with the Internet, set up an even playing field for all businesses. Many thought that technological innovation would be their magic potion for success in business. It is true that many have had an unequal advantage in business and life because of technology. But, remember the Dot.Com bubble that burst?

Communications, science, art, medicine, automation, supply chain and products have all been reinvented and have brought about a more intense competitive advantage for many. And with that comes more unearthing challenges.

With an economy that is rebounding -- growth is slowing in many markets and industries.
Customers are growing more fragmented in their purchases and less loyal, less trusting and focused on getting the best price with higher service expectations.
Products and service are quickly cloned and it is increasingly difficult to create genuine product differentiation.
Product life cycles are shorter and profit margins are getting very skinny due to a multitude of issues facing business. Security and safety is one.
Now, you may be thinking --- Hmmmmm where is the bright side for the balance of 2004. The great news is that the ever increasing innovation in technological change is impacting all businesses. It brings Salespeople and businesses new strategies, tools and opportunities to succeed.

However your competition receives the same advantages opening their door of opportunity and unfortunately slamming the door shut for others. The key factor is for you to stay on the cutting edge of technology outpacing your completion.

Another factor and differentiation advantage for success in business will be what you sell – but, more importantly will be HOW you sell. With an over abundance of products and services and a global market crowded with suppliers, vendors, affiliates, MLM’ers, -- business is scrambling to find ways to provide more value and real value to the consumer has moved beyond product features and benefits.

The secret for edging out the competition will be in your ability to be a source of credible information and master complex issues that will solve customer’s problems producing long-term strategic customer relationships. The bad news is that this takes a new MINDSET on your part and understanding the physiological mindset of how your customer thinks. However, as the challenges increase -- the potential for success will expand, only, for those who master

How to keepThe best clients for years

You Need To Go Beyond Traffic To Profit With Your Web Site

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Every web site owner wants their web site to be wildly successful. If you own a web site, you know that you can ramp up traffic to your site with pay-per-click ads or by improving your search engine positioning, but then what? Getting prospects to your site is only the first step in web marketing.

What happens next?

If you answered, “Getting site visitors to buy”, you’re both right and wrong.

Most people are so focused on trying to ‘get the sale’ that they forget to include the key elements in their site that motivate prospects to buy.  Without these, you could be attracting a flood of traffic without seeing the results in actual sales.

Are you making this mistake?

Once you’ve built traffic to your site, your goal is to convert visitors to buyers. But in most cases, you’ll have to do that step by step.

Prospects need to get to know and trust you. Lead them in this direction by getting a commitment from them, even if it is a small one. Then help them see the value of your products and services so they want to buy from you, again and again.

What’s the key to selling more with your web site?

It’s as true on the web as in any other marketing or sales; it’s all about building a strong relationship with your prospects so they see your site as the place to go for the products and services they need. How? Do the same things you do to keep any relationship strong.

This past week I celebrated my 27th wedding anniversary. What makes my marriage so successful? Many factors, of course, but key among them; my wife and I share a lot of interests, from marketing (she’s a graphic designer) to boating, biking and hiking. And we rarely sit still; we’re always finding new ideas to share, new places to explore and new ways to expand our horizons and grow together.

Imagine how successful your business could be if you kept your best clients for 27 years. How can you use your web site to build relationships with prospects and clients? Start by rethinking your site content. Here’s how:

1. Keep site content focused on the overlap of your prospects’ interests and the benefits of your products and services. Grab your prospects’ attention by talking about their biggest problem or concern.

2. Give prospects something they want for free or almost free to get an initial commitment. It’s like asking someone to go out with you for a first date.

3. Continue to share information they can use to demonstrate the value of your products and services. Testimonials are a great way to build credibility, but actually demonstrating your expertise in articles, free teleseminars and online videos is even more convincing.

4. Stay in touch. Assuming that “first date” went well, how often do you contact your prospect? My son spends at least an hour a night talking to his girlfriend. Now that might be more than any prospect wants, but without contact at least twice a month, your prospects and past clients may forget about you and end up buying from the competition.

5. Keep it fresh. Keep prospects and clients coming back by regularly updating your site with fresh content. I recently added two new sections on my web site to give visitors ideas on how to create winning radio ads and use video to promote their businesses. These two pages have attracted thousands of page views in the few weeks they’ve been up.

The five steps above will start the process of building relationships and converting site visitors to clients. Next, you’ll want to know how to:

• Create and package your products and services for online sales,
• Use email to convert prospects into buyers (it’s a bit different than text messaging your boy- or girlfriend),
• Make your pay-per-click advertising bring in a flood of leads and sales,
• Write offers that make prospects want to buy,
• Overcome prospects’ natural skepticism and resistance to buying online so you can close the sale,
• Grow your web sales into a million dollar business.

If you’re serious about using your web site to grow your business, don’t waste time making the mistakes most people make.

 

3 Simple Steps to Increase Your Small Business Sales

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Are you making as much money as you could be from the services you market and provide?

 Want to know the fastest way to double or triple your business revenue?

Pat, a voice coach in Kansas City, used the simple ideas you’ll find below to increase her revenue by 300% in just two weeks.

Pat sought out my help because she just couldn’t seem to make her business into the huge success she knew it could be. Pat helps business executives improve their speaking skills and move up the corporate ladder. She had a web site and was using Google Ads successfully to generate leads, and that was the problem.

Pat was generating plenty of interest with her web marketing efforts, but with all the time she spent talking to prospects and then the time she spent coaching clients, she was going flat out and still not bringing in as much revenue as she wanted.

I’ve coached hundreds of independent service professionals over the years; accountants, authors, coaches, consultants, plumbers, trainers, search engine specialists, web designers, real estate agents, and other independent professionals – people who provide services of every kind.

Almost everyone I talk to is working way too hard and putting in long hours. Very few are making as much as they want to make or could be making.

Sound familiar?

Want to know three easy ideas you can use to double or triple your revenue in a month or less?

You’ll find the 3 simple ideas on what to do and how to do it to sign up more high-paying clients with less effort.

 When I start working with a new client, one of my goals is to help them see immediate results. I want to give them straightforward ideas they can put to use right away to start making more money. Then we can work on the long-term projects that will continue to grow their business. There are three strategies I teach my new clients right away:

1. Get Rid of the Time-wasters
Focus your marketing efforts on your best prospects and stop wasting time talking to people who aren’t likely to buy.

When Pat got a prospect on the phone, she’d been spending up to 30 minutes talking to them. She was spending a lot of time every day talking to people who hadn’t spent a dime on her services and weren’t likely to.

I helped Pat write a phone script that qualifies her prospects within three minutes so she can quickly determine whether or not they are high-paying coaching prospects and she should continue the call.

Then I showed her how to get the prospects that don’t fit this profile to buy her low-cost CDs. For the rest of the callers, the time wasters, I showed Pat how to politely end the call before they wasted a fourth minute of her time.

To close more sales, learn how to quickly separate the buyers from the time-wasters.

Want to discover the fastest way to make more money with less effort? If you provide a service of any kind, whether in-person or online.

2. Raise Your Prices
Most service professionals think that they’re already charging as much as they can, because prospects and clients often balk at their existing prices.

But nine times out of ten when prospects complain about price, its not the total cost that’s the problem. The problem is that the price is presented out of context, so prospects don’t understand the value of your services. Without understanding the value you provide, a very reasonable price is going to seem high and become a barrier to sales.

Does this happen to you? Do prospects ever tell you that your fees are high or that the price for a project seems too high?

When I first suggested to Pat that she raise her prices, she thought I was nuts. I explained how to present her prices in terms of the value her services deliver. She agreed to try my methods, and beginning that day, started charging – and making – 50% more with each client.

3. Close More SalesWhat would your profits look like if you signed up 7 to 9 of each 10 prospects?

What is your closing rate? Could you be closing more sales?

Pat detailed her sales conversations for me. She told me how she explained her services, outlined all the benefits, asked for a commitment and then tried to close the sale. It sounded like the approach that almost every other service professional uses – and it was all wrong.

I don’t know why, but we all seem to start with this approach, and it works just well enough to keep us thinking it’s the best way to sell. Its not!

When I started coaching Pat, her closing rate was 30%. Respectable but not great. I showed her how to sequence the sales call, what to say and when to say it to get the prospect to sell themselves. When she put my system into practice, her closing rate more than doubled; it increased to 70%.

In just two weeks, Pat eliminated time wasters, increased per client revenue by 50% and more than doubled her closing rate. Her income grew by 300%. Let me repeat that; her revenue grew by 300% in just two weeks.

No hype; this strategy works! Pat is now making more money with less effort by applying the 3 easy strategies above, and you can, too.

 

Searching Marketing to Reach the B2B Buyer

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What I’ve always enjoyed about being a B2B search marketer is the inherent complexity involved in persuading the business buyer. Not only do communications need to speak to multiple stakeholders to the purchase decision, but those stakeholders typically happen to be pretty intelligent people, holding prominent roles in their organizations. Gimmicks definitely will not work here.

So the challenge to B2B search marketers is in determining how to secure multiple buy-ins from a finite and intelligent group, overcome a lengthy consideration process, while mitigating fears over high costs and risks associated with the transaction.

Nobody said this was easy work.

The trick to maintain your sanity, while delivering positive returns on ad spend is to focus on things that are under your control. In B2B search marketing, that means you have to do things a bit differently than in B2C. To succeed, you must:

1)    Recognize that business purchase consideration cycles aren’t always linear
2)    Let micro B2B conversions show the way
3)    Capitalize on navigational search
4)    Draw qualitative conclusions from quantitative data

 

5 You Must Have Actions for Affiliates in 2011

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Affiliate Marketing is not “as easy as 1,2,3″. But I guess you know that by now. It needs constant efforts and taking advantage of all the opportunities in order to succeed in a significant manner.

You may have already done some of the things we will talk about here or not; the important thing is to try to use these resources for your benefit in 2011. They can bring you a lot of business:

1. Customize your shopping template – build up trust for your visitors by personalizing your shopping cart in order to have the look’n'feel of your website. This will reduce the shopping cart abandons and will increase your visitor-to-customer conversion rate.
   As an Avangate affiliate, you can easily customize your template from the special section in the admin interface.
2. Use automatic tools to populate your site – this is especially important if you have large volumes of information on your website (you have a download portal, a coupon website etc.). Most of the affiliate networks provide data feeds with all product details you need in various formats that you can easily import on your website. This way, you can be sure the information is constantly updated with the latest changes.
   Here at Avangate you can also create custom XML data feeds according to your requirements by using filters to narrow the results (e.g. create a data feed with the discount coupons offered by our software vendors).
3. Create and use discount coupons – convince your customers to buy from you by throwing in an incentive in form of a discount coupon. But don’t think that if you’ve done this, all the customers will flock to your website – you also have to bring some unique value along with that coupon (e.g. a product comparison sheet, a review etc.)
   You can generate discount coupons yourself or you can use the ones supplied by the vendors if you’re a member of the Avangate Affiliate Network.
4. Promote your business via social media – Facebook and Twitter are a must. Promote your deals via social media channels and see the feedback you get from the market. Reach out to millions with a simple tweet / post and create a community around your website. Tell your audience about special deals you have on your website (exclusive bundles, promotions) or about new published reviews.
5. Take part in affiliate events – this is the best chance you get for creating new business opportunities with vendors across the globe. Nothing compares to a face-to-face meeting where you can discuss about new partnerships and arrange future deals.  Affiliate Summit and A4U Expo are two major events in the affiliate industry that are worth going to.

As a bonus, if you’re an Avangate affiliate, just take a consultation with our Affiliate Doctor – he can offer a few pointers to you for optimizing your affiliate business. Use the live chat feature from the Avangate Control Panel for Affiliates.

So, to wrap this up, first of all be sure your website is attractive to visitors and generates sales; after that, you can go ahead and find new opportunities for it. And don’t forget to constantly test and improve your business.

 

8 easily Tips for B2B Social Media Success

Global Free  b2b buy sell marketplace:  www.bytrade.com

We’ve all heard the social media success stories: Small business strikes it big, reaching consumers and peddling tons of products.

And while it’s great that so many businesses are finding success through social media, it’s no surprise that B2C companies can find quick success – they can directly target their audience. For B2C companies, however it’s a slightly bigger challenge.

One of the most frequent questions I get from corporate leaders is this one, ”Social media is all well and good for a B2C company, but how does it work for a B2B company?” In my opinion, social media is just as suited (if not more so) for B2B companies as it is for a B2C company.

If you’re a B2B company, here are a few things to consider when putting together or revamping your social media plan:

• Learn to be human again. People want to buy from other people. They want to buy from a trusted friend, not a logo.

• Never forget that content is king . Content. Content. Content. Nothing is more important. You can be on all the social media tools in the world. But it you are not providing interesting content, you will fail. People don’t want to hear about you. They don’t want to see re-worked material from public relations documents or booklets about your company or mission statements. They want to hear interesting ideas about your industry or how-to articles or video testimonials from leaders in your field.

Good content is the ONLY way people can start feeling good about you. Good content is the only way you can warm up cold leads. It is through good content you will begin to convert leads to sales.

• Know what you want to do. Social media is unfortunately a rich soil but one in which many seem to get ‘stuck’, spinning their wheels. Don’t be one of those. Be absolutely crystal clear that you know what you want to accomplish and where you want to go.

• Carefully identify your target audience. This may seem obvious but so many companies are vague about who they actually want to talk to. By pinpointing your target audience, you will then be able to choose the social sites you need to be on and isolate exactly what you want to say once you get there.

• Let social media show off your expertise. People love an expert. They buy from someone who can show their expertise. And one of the best things about social media is that it will make your expertise visible to the entire world. As a base, use your blog and online videos as a way to begin sharing your ideas and know-how. Make everything you write or every film you make interesting, fun and thorough.
The reputation-building potential of social media is why this new medium goes quickly from being a ‘nice to have’ to being an absolute necessity for any serious professional.

• Combine social media with offline tools. For example, if you meet a prospect at a conference, connect with them on Facebook and Linkedin. Integrate your prospect or client’s social media profile information into your CRM system. This will allow your sales force to learn more about your client the next time they contact them.

• Don’t underestimate your employees. Your employee may very well be the best social media spokespeople you have. Use them. Create and distribute Social Media guidelines for them so they are clear what they can and cannot say.

• Social media is all about attitude. Social media is far more about attitude that it is about tools. And part of that attitude means that you are ready to be open. For example, try cooperating with your competitors. Collaborate with other companies in your industry. Make your blog or website THE place to go, the most important community resource in your industry. Open doors. Don’t close them.

Social media takes time. You might put these tips to use and not see a return on them for a few months but sooner or later, you will see the benefits.

Just remember to be patient and be consistent and the organic nature of social media will do the rest.

Top 3 Tips to Ensure B2B Content Gets SEO-friendly Citations

Increasing the external links to your website is one of the most important elements of a successful optimization strategy. They can boost your rankings in the search results, drive traffic, and increase your presence across the Web. But securing external links can be a challenge. That’s why it’s important to explore every opportunity to acquire them. A good place to start is by ensuring that your site’s content receives SEO-friendly citation.

The big opportunity

Standout B2B websites are usually brimming with great content, including lead gen materials such as whitepapers, articles, and case studies. Because this type of content generally includes interesting and useful facts or best practices, a target audience is likely to share the information via email, blogs, and forums. Given that, such content represents considerable opportunity to generate external links via proper online citation.

Never assume

But despite the valuable time and resources spent on developing great content, it often doesn’t get the chance to fully live up to its potential to create external linking opportunities. Why? Because more often than not, little thought is put into making sure that the website gets cited when the content is shared online. In fact, many marketers simply assume that when someone cites their content, they also automatically link to the website. Unfortunately, that is not the case. As a result, many marketers are missing the opportunity to leverage their content to secure valuable external links.

Understanding its impact

For example, let’s say that a consumer research firm publishes a whitepaper about shopping trends by the day of the week. The document is emailed to existing clients, who then copy and paste key callouts in emails to their colleagues, quote the whitepaper in their blogs, comment on other blogs with snippets, and mention it at a meeting, prompting others to search for it.

Obviously, the content succeeded in engaging the target, and it was shared amongst many potential customers. However, there is nothing to confirm that the interest generated resulted in a single link back to the firm’s website. If the firm were using some type of proactive method to ensure citation, they may have increased their external links. Instead, the lack of attention to SEO-friendly citation translates into a huge missed opportunity to increase their link credibility for search.

Making it happen

To effectively leverage your content for external links, you need to ensure that your shared content is accompanied by a link – even when it’s just snippets. But keep in mind that generating external links through online citation is not the responsibility of your visitors. After all, even if they do link back to you, they may not do so in an SEO-friendly way. Given that, automating the online citation process may yield the best results. Below are a few tools that will help ensure you receive proper online citation and net external links when visitors share, post, or copy and paste your content:

1. Social Bookmarking – An old favorite, social bookmarking widgets have evolved to encompass nearly every social media platform and network available – from Facebook and Twitter to more niche sites such as Slashdot and Sphinn. These widgets are commonly customizable to match the aesthetic of your website and the platforms you prefer, and are easily implemented with the code generated by the provider. Many of the most popular social bookmarking widgets are free, and some come packaged with analytics to track click-throughs. My personal favorite is Social Twist’s Tell a Friend, whose tabbed format offers social bookmarking, blogging, social networking, email, and IM options.
2. Site-Hosted jQuery Script – Search and Share, a jQuery script for your website, takes automated citation to the next level. Recognizing that when visitors highlight your content they’re most likely interested in sharing it with others, Search and Share automatically provides sharing options when text on your site is highlighted. In addition, the script embeds the source page’s title and URL when the content is shared — even when a mere snippet is copied and pasted. If your target audience is highly engaged in blogging and forums, the benefits of this script are undeniable. Instead of hoping that your site will receive a link when your content is quoted, you can feel confident that Search and Share will make it happen automatically. As a result, it will simultaneously increase the links to your site, and decrease your dependency on your visitors for proper online citation.
3. Providing Optimized HTML – For online marketers, it’s sometimes hard to remember that not everyone on the Web is an HTML whiz. Considering that, one of the simplest ways to make sure people are linking to you in the way that fits your optimization strategy is to actually provide them with the code. For example, take a look at PR.com’s Link to Us page. PR.com has provided pre-formatted HTML code for people to use when linking to their site. By eliminating the work of coding a link, PR.com is increasing the chance that their target will follow through. Providing an exact HTML link enables you to pursue any optimization strategy you choose, thereby increasing the effectiveness of the links on your search visibility. This strategy can be especially beneficial when securing a link from a business partner or vendor, as you may have more flexibility in determining the format of the link.

If you are going to invest in developing interesting and engaging content for your website, be sure to leverage it as a means to generate external links via proper online citation. Don’t make the mistake of assuming that your visitors are citing your content. With several tools that eliminate the hassle and increase the likelihood of linking back to a site, there’s no reason to miss this opportunity.

 

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Top 7 Tips for Success

In this article we mention 7 tips for your success. That’s not to say these are the only ones, nor will every successful person use all these. But using these tips will help you succeed.

1- Set Goals A set of goals or goal in writing enables you to have a purpose each day to work toward. Without a goal you may feel you have no purpose. You may have short term goals to achieve each day as well as long term (1 or more years). We are all individuals so we all have different goals. With goals you have something to aim for. Once you have developed a goal, keep negative thoughts like failure, fear, anger and envy from your mind.

2- Willing to Learn You must keep an open mind each day to new ideas, as the world is forever changing. What worked yesterday may not always work today, or maybe not the best way today. View your mistakes as opportunities rather than something to avoid at all cost. Willing to learn new things will make your business and life run better.

3- Perseverance and Patience So often the race is lost because it’s not finished. Success is often just around the next corner or over the next hill. So often it’s lost on the one yard line. In success you must persevere. You can’t fail if you don’t quit.

4- A Plan What specific actions or tasks will carry out your strategy or strategies? Create a sequence of actions and corresponding time-frame. Take time to do some initial planning, using your daily, monthly, and quarterly goals as a guide. Without a plan, you dreams will remain your dreams, and not your reality. But at the same time, do not wait for things to be perfect. Just start!

5- Responsible When you fail, you admit it and move on. You get back up and do it right the next time. Don’t beat yourself up. Instead realize that we learn from every mistake we make, and every obstacle in our path serves to make us stronger and better. You let your actions speak louder than your words. You accept responsibility for your actions and learn from them . No excuses, just results.

6- Vision to See If you can see the success of your goals and dreams months or years before you live them, it will help motivate you. The ability to look ahead, see the future, imagine the good that can and will come from your hard work will motivate you.

7- Friends for Success Everyone who achieves much success does it with the help of countless others. People become successful because they help other people, and people like them.

Associate with people who will encourage you. Acknowledge that for every step backward, there is one or more forward steps that bring you closer to your goals.

"Far better it is to dare mighty things, to win glorious triumphs though checkered by failure, then to rank with those poor spirits who neither enjoy nor suffer much because they live in the grey twilight that knows neither victory nor defeat."
To Be Success: Join The ByTrade.com

What’s Your Plan in 2011?

Building a business that grows steadily in size and profits is like building your dream house.

First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you build it, move in and enjoy it.

Now imagine that you didn’t have the time to plan your home but went ahead and hired a builder to get started. How would he or she know what to build?

Without a plan, the result could easily be a post-colonial, modern, victorian mish-mash that would make a trailer home look stylish in comparison. Most likely it wouldn’t meet your needs and you’d have wasted a lot of time and money.

Everyday I get calls from frustrated business owners like you. Their marketing isn’t helping them generate the steady stream of new clients they want so badly. It’s just not bringing in the revenue that they think they should be making.

My conversation with Ken, from Toronto, was typical. I asked Ken to describe his business and his business goals. I asked him to tell me about his target market and what he is doing attract new clients.

He easily described his technological and design expertise, his Web services and the ads and mailings he was using to promote his business. Then I asked the question that stumps almost everyone who calls me for advice: I asked Ken if he had a marketing plan and what it was. He didn’t have one.

Do you?

You know what your goals are and where you want to take your business. You also know that marketing involves activities such as a website, mailings, advertising and phone calls to prospects. But without a plan tying these efforts together, these activities by themselves may do little to help you achieve your goals.

You need a well thought out blueprint for your marketing, just as you would for your dream home. Here’s how to start putting it together.

1. Identify Your Marketing Goals
What specifically does your marketing need to achiee for your business to grow? You can state this in terms of the number of qualified leads generated each week, the percentage of leads converted to sales, total revenue, and profit.

What are your marketing goals?

2. Define Your Marketing Strategy
This is your overall approach and positioning relative to your goals and your competition. My marketing strategy is an educational one. It is based on giving people ideas and information they can use as a means of getting their attention and demonstrating the value I provide.

What is your small business marketing strategy?

3. Set Up Your Marketing System
Develop a plan of action. To increase sales, your marketing activities and the media you use need to reflect your marketing strategy and work together as one.

What is your marketing system?

4. Map Out Your Marketing Activities
Now flesh out the details. You’ve decided what your marketing activities will be; now for each marketing activity you’ll need to determine who will create and implement it and when.

Who will be responsible for developing, implementing and maintaining your marketing?

5. Sharpen Your Marketing Tools
Each marketing activity involves using one or more marketing tools. These include everything from your web site to your phone scripts to your marketing messages. To cut through the information clutter and get your prospect’s attention you’ll want finely honed tools.

Could you sharpen your marketing tools?

Sound intimidating? It’s not when you have help.

As a member of my Insider’s Club I’ll guide you through the marketing maze. You’ll discover how to create a blueprint for success.

You’ll get access to a treasure trove of proven and practical wealth building ideas.

What’s your plan? You know you could be doing better. You don’t have to miss out.

Remember people who have a plan and take action achieve success while those who sit on the fence wear out the seat of their pants while watching the winners cross the finish line.

Be a winner! Join the ByTrade.com

 

Some Questions Before Buying a Small Business Accounting Software

Accounting software is a must-have productivity tool for small businesses. It allows small businesses to keep a detailed account of its finances and produce reports for planning purposes. There are different accounting software in the market today, and it can take some time and resources in order to setup it up and learn how to use it.

As a small business owner, you need to ensure that you pick the right software for your business. Below are some questions to ask before you buy an accounting software.

What are your Business needs?

First of all, you must choose that a small business accounting software that matches the unique needs of your business. Software packages may include different modules/features such as billing, sales, inventory, tax, and payroll. These extra features will allow you to spend less time you spend doing accounting tasks. However, software vendors may charge extra for advanced features so you have to make sure what your needs are beforehand to avoid overspending.

Is it User-Friendly?

Another thing to note is that most advanced software and modules require advanced knowledge in accounting in order to be utilized effectively. A user-friendly system is ideal for most small businesses who do not have the resources nor the training to operate a full-pledged accounting system. Single-entry accounting systems or simple bookkeeping systems are easy to learn and operate; contrast that to some double-entry systems that require users to have an advanced understanding of accounting principles and practices in order to be effective.

Ask yourself if you or any of your staff have the knowledge or the inclination to learn advanced accounting principles. Otherwise, then you might be better off using a simple bookkeeping software and leave the complicated stuff to your accountant.

What will it cost me?

Accounting systems come in different price points and pricing schemes: some only require one up-front payment while others may charge recurring fees. You should adjust accordingly when comparing the costs of products.

Cost is a major concern for most business owners but it shouldn't be the most important factor in your decision. If you have a tight budget, then look for an accounting software package that can be upgraded as you grow your business. This allows you to lessen your initial investment in an accounting software while potentially saving you time and money in the future since you just have to upgrade your software instead of migrating to a whole new system as your business scales up.

Is the Software well Supported?

The support given to an accounting software can make or break your experience with it. Check the software manufacturer's website if they publish well-documented product manuals, tips & troubleshooting articles. Some companies may also maintain a community site wherein users can network with each other and discuss the software product.

Most companies may also offer product support (through phone, email, or web chat) for a fee. Also check if the company releases software updates periodically to keep up with changes in technology, business and tax laws, and accounting practices.

Jerry Grant writes about small business and finance topics, offering advice for both newbie and advanced business owners. For small business owners interested in an accounting software in Australia, he recommends Accomplish Cashmanager.

Hidden profits in your small business

Want more clients and bigger profits?

Did you know that most smart business owners, despite working dawn to dusk could be making 2-4 times as much just by making a few simple changes to either their business model, their pricing strategies or their marketing?

93% of all small business owners are sitting on hidden profits and in an effort to stay afloat or make more, they inadvertently do the wrong thing.

The mistake that almost every entrepreneur and small business owner makes is they copy what they see others doing and then they get the same results instead of standing out and making it to the top.

Don’t believe me?

Kris came to me at the beginning of 2008. After having a successful business, in 2007 he’d seen his sales dry up and he’d had to lay off his employees. He’s one of the smartest people I’ve worked with but he was struggling.

And like most small business owners he was sitting on a huge source of profits that he’d missed.

While he’d always appreciated the occasional referral, he’d never directly asked for them from his best clients. It’s just not something he’d seen others doing or been taught how to do.

When I showed him my simple referral formula, he immediately took action and put it to use and landed 30 new clients in a 6-week period.

That’s right, he turned his business around making 2008 his best year ever just by using one simple strategy I gave him that cost him absolutely nothing to implement.

You can do the same or even better with your business. When you make room in your schedule to find out what works and apply it, there is no saying how many more clients and profits you can bring in.

And to make it easy for you, I’ve opened my MasterMind Group to 20 new members.

Here’s how it works. We meet twice a month on the phone using GoToMeeting so we can share documents and I give you one key tactic and strategy anyone can use to attract more clients, close more sales or maximize their profits. Then we work together to help you implement the profit generating strategy and answer your most pressing questions.

You get direct access to me and you get the support and advice from others like you. It’s like having me, Charlie Cook, working with you as a virtual VP of Marketing, a focus group, support group and handful of expert advisors all rolled up in one.

And if you miss a meeting once in awhile, no worries. The notes and podcast from the calls are up on the MasterMind site within 24 hours so you can listen to them anytime and contact other members of the group.

But right now I’d like to give you a valuable gift for reading this far. It’s a link to a very informative podcast I did a while back.
P.S. The last time I opened up a MasterMind Group program was nine months ago.

And it SOLD OUT in 72 hours.

If you’re at all interested take action to apply. There is no cost involved in filling out the application form. Once you do, we’ll schedule an interview with you to see if there is a match.

That way we can get a better understanding of your business and your goals and YOU CAN make an informed decision as to whether the MasterMind Group is right for you.

Fair enough?

Discover the fastest way to reach your business potential.

Global free b2b buy sell marketplace: www.bytrade.com

Flourishing Your Own Business

Global  Free b2b buy sell marketplace: www.bytrade.com

Flourishing a business is not as easy as everyone thinks. Ideas are carefully put into plan wherein this plan will compromise the entire business.

When it comes to set ups that include financial matter, a certain point of complexity is experienced. This one is particularly applied for any means of building up your own business. The time you decide to set up a business of your own, you are required to learn the basics and the ways an entrepreneur needs to survive the crucial world of business.

Before you start up in any lines of business, make sure to have all the needed information and knowledge you need to build up a business. A friend of mine once told me that in every business the entrepreneur always end ups as the poorest of them all. This advice was not literal to its meaning though. It only means that entrepreneurs who own their business hinder the idea of lavishly spending money because the fact of unanswered debts may lead to the gruesome effect of bankruptcy. This is why you can’t expect any entrepreneurs to spend uncontrollably over a certain amount of money. In building your own business, you will need to have the guts to run it first on your own. Take the job for yourself not literally since you will need helpers on that.

Running a business on your own means trying to handle the management on your own for the first three months up until the business will flourish. Building your won business is similar to raising a child. A wide understanding and a lot of rooms to grow is needed to have since you will learn the lesson in the exact way of making your business prosper.

A constant patience and hard work mixed with a little humility will soon guarantee success on your chosen business. Just be sure to have chosen the kind of business that will be a sure hit. Business can come in two faces. Manufacturing of product and rendering of service type. Between this two kind of business, you can choose what to venture in with in considering the pros and cons of each other. In product manufacturing, you will have the liberty to manufacture your own product whether original ones or alongside with the trend. The proven disadvantage of this one is the growing numbers of competitors in the market today.

Business people usually have this sensibility to go in the trend when it comes to the line of businesses. This typically applies to one having such a problem with the things in regards to the business. You should not be one of these entrepreneurs. Learn to go with the things that you love to do or the ones you have a passion with. By doing this way, you can have a direction with what you are doing. You can even earn while doing the things that you want after all. In choosing the service rendering kind of business, you will need the power of labour work force for this one. Since you are going to have the service given, you will need to have helpers alongside with your business. Whatever you choose to venture in, you can guarantee success by working hard and learning the lessons on the way of the journey towards a prosperous business.

Hannelore Willingham enjoys writing for River Rock Marketing Services which offers information on incentive marketing as well as a host of additional services.